About Us

Why was this site created?

For years, Kent and Rusty have worked in the health insurance industry.  As the Affordable Care Act (“Obamacare”) was brought up for voting in Congress; Kent and Rusty worked together to understand how this would affect health insurance coverage going forward.  As time passed, they continued to research how the law would affect the health insurance market.

Whether you are for Obamacare or against it, it’s the law of the land.  As we move forward toward the opening of the exchange in October; we decided to make a joint effort to help keep our clients and friend informed on what this all means to them.  This site is designed to distill the law and it’s impact down to simple terms.  We hope you find this site informative.  Even if you decide not to use us as brokers, we hope this will educate you on the options available to you.

Kent Kingsley

Kent has been a licensed broker for many years.  He represents a number of carriers in North Carolina.  As a broker he helped hundreds of his clients compare all their options in the health insurance market.  He also specializes in the medicare and life insurance markets.  He has been an independent broker since he started in insurance.  When not helping people with their insurance, he is either at home with his wife and child or trying to avoid becoming a tree pretzel while riding on his dirt bike!  Check out Kent’s license here: Kent Kingsley

Kingsley Family


Rusty Williams

Rusty started in the insurance industry as a captive agent (meaning he only represented one company) in 2004.   After many years and the demands of this job grew, he decided he needed more time at home with young kids and less time at work.  In a chance meeting with Kent, Rusty decided he liked what Kent was doing and realized he could better serve his clients by offering multiple companies and have more independence by being a broker and representing many companies.  Like Kent, Rusty focuses on the health, medicare, and life insurance markets.  Check out Rusty’s license here: Russell Williams

When not working, you will find Rusty at home with his wife and two kids.  His hobbies include golf, crossfit, and bicycling.  On occasion, you will find him in the woods at his local golf course in search for his golf ball.

Williams Family

Williams Family

Leave a Reply